Four Simple Steps:
You can find the role of differentiation - so important, yet so often short-circuited - in the link above. If you already understand that need for a Unique Selling Proposition (USP), however, here are four simple steps to start a scheduled, monthly marketing program that will help you start telling your unique story.
1. Choose a proven USP by using the Select a Cleaning USP. Your choice can be changed later if you think another option might align with your corporate culture better. Sometimes ready, fire, aim gets you rolling faster. Select a USP.
2. Select a marketing package: Basic, Plus, or A la Carte. For Basic or Plus, pick a period and discount. During this process, you can enter your USP choice. Packages.
3. Set aside an hour in the next two weeks to go through the schedule outline by telephone. You will be contacted by email with a link to our scheduling system and some helpful guidelines. This hour is included.
4. Start experimenting with data collection through the Iterative Cleaning Feedback Loop. Once you fill out the form, in 2-5 days, you will receive password access to your own customized feedback page. ICFL creates a great reason to start discussing management issues with your prospects (instead of price). It also answers the question of what your prospect will be interested in - you will help her figure that out!